The coronavirus pandemic is presenting many companies with new challenges. We at Fischer are also asking ourselves: "How will we look back on this year at the end of the year? How WILL we look back on this time?"
We hope that we will have made the best of the crisis. We want to see that we stood still aimlessly for a short time but were then able to refocus, move forward with ideas and actions and make it out of this phase in a positive way. And we must now act in accordance with this scenario. All of us together!
Of course, Fischer is also economically dependent on bridal couples ordering wedding rings through the partner jewelers. And bridal couples certainly don't immediately abandon their wedding plans even in a crisis. On the contrary. Statistical evaluations of the Konfischerator website show a significant increase in user and access figures over the past four weeks! Bridal couples are therefore configuring from home. So not only home office, but also home confi!
Fischer wants to take action together with its partner jewelers and has launched a memorable campaign!
The Fischer "Stay@Home promotion" is based on a wonderful free gift with a Konfischerator order: a meaningful ring made of 925/- sterling silver with the inscription "stay@home" (size 56 only) worth €79!
How do the bride and groom receive this ring as a free gift?
1. the bridal couple configures their wedding ring(s) at home
2. a Konfischerator partner is selected from the directory
3. the bridal couple sends the identification number of the configuration by e-mail both to the Konfi partner and to info@fischer-trauringe.de with the additional information "Stay@home campaign". This allows us at Fischer to see whether the configuration was still configured within the campaign period
4. after the official reopening of the stores, the jeweler closes the deal at an appointment with the bridal couple and orders the wedding rings from Fischer
5. together with the delivery of the wedding rings, the bridal couple receives a Stay@home ring free of charge
The "Stay@home" campaign is being widely advertised in Germany, Austria and Switzerland and is going viral on many social media channels. A special landing page has been set up on the search engine-optimized website especially for this campaign, where all information for end consumers is bundled together: Fischer-trauringe.de/stayhome.
